New Marketing & Web Classes
Course 1 - Basic Sales & Marketing Techniques for Small Business
($50.00 per individual)
Are you a small business owner that feels like you are just "winging-it" with respect to your sales and marketing efforts? Do you know where, how, and when to spend your hard earned time and money to drive your business? Do you know how to evaluate your efforts and define success or failure? Do you know how to earn customer loyalty and repeat business, while gathering customer data and referral information to grow your future business success? Mike Sollars, our senior business and technologies consultant, will provide you with sustainable processes and unique and inexpensive tools to help you get the ball rolling. Classes are kept small so that he can address specific questions that you may have and assist you with coming up with solutions specific to your needs. Here are the areas covered in this course:
Proper graphics development and use (brand development)
Proper messaging development and control
Who is your customer and what is your market (demographic and geographic analysis and definition)?
Monitization - are your set prices for products/services workable given your market and competition?
Sales, Marketing, and Advertising definitions and uses
Sales - Prospect Qualifications (definitions and tools)
Sales - Communications and sales cycles
Sales - Proper closing techniques and data gathering
Marketing - what are the required basics
Marketing - Networking, signage, direct mail, brochures, yellow pages, web sites, blogs, advertisements... How do you choose?
Marketing - Developing budgets and ways to measure success
Marketing - Leveraging partnerships and organizations to grow your business
Marketing - The Importance of web sites and social networking to drive revenue
Sales and Marketing Analysis - The how's and whys
Like all of the classes that Xalt Business Solutions provides, this class will be limited in size so that each attendee receives proper guidance and can get all of their questions answered. As class sizes are small we recommend that you reserve your space ASAP. To do so please click on the Pay Now button below. You will receive a purchase confirmation via email followed up with an email from Xalt providing more class detail and active links to maps that can help you easily find our location.
Course Flyer
Any cancellations must be received no later then 48-hours prior to the event.
Course 2 - Small Business Web Sites and Search Engine Optimization (A Do it Yourself Guide for Online Success)
($50.00 per individual)
Join us for a comprehensive course detailing the practical skills, strategies, tools, and resources that can enable small businesses to be successful online. Michael Sollars, (Co-owner & Senior Consultant) will provide and teach from a curriculum he has prepared that outlines the least expensive, yet most effective, ways to get your company online. If you already have a web site, he will cover next steps to help you achieve more success. Mike will also cover social media and what it may mean for your small business. When this course is over you will have most of the tools and resources you need to create a professional web site to reach a broader customer base. Sign up and pay now as class sizes are kept very small so that each person gets the attention they need to make this class valuable. Here are the areas covered in this course:
Choosing a URL (web address)
E-mail & form e-mail communication
Web site design basics - Graphics, HTML code, design limitations, hosting
Web site template options and graphics resources
Web site content and appearance
Web site management and maintenance
Available resources and tools used in web site development / management
Introduction to SEO (Search Engine Optimization)
How to SEO optimize your web site
SEO tools and resources
Introduction to social media
What can social media do for a small business
How to partner with other web sites to get more traffic to your web site
Why is "Content King" and what does it mean
How to create a web site plan, put together your assets, and get started!
Like all of the classes that Xalt Solutions provides, this class will be limited in size so that each attendee receives proper guidance and can get all of their questions answered. As class sizes are small we recommend that you reserve your space ASAP. To do so please click on the Pay Now button below. You will receive a purchase confirmation via email followed up with an email from Xalt providing more class detail and active links to maps that can help you easily find our location.
Course Flyer
Any cancellations must be received no later then 48-hours prior to the event.
